Traditional marketing has been left in the shadow of digital marketing. Digital marketing is nowadays one of the most profitable areas for companies and it should be considered for many businesses.
An online global audience makes it easier for customers to interact with companies; moreover, the costs to create digital marketing strategies are relatively low compared to traditional marketing. On top of that, digital marketing yields a significantly higher ROI than any form of traditional marketing, according to Nwazor (2018).
The following three industries are enjyoing the highest ROI:
1: Food
People go online to get some inspiration about what to prepare for different occasions; since every special event has its own dish. Many food companies try to keep their audience happy by creating “how to” and tutorials video content because users no longer want to read how to do it, instead they want to watch how to do .
2: Fitness and Nutrition
Healthy lifestyle’s awareness increased through the years. The fitness and nutrition industry generates about $80 billion annually. Most fitness businesses and social media influencers use the same platform to engage with their audience. This industry uses highly actionable content which comes in different forms, such as workout videos on Instagram or detailed blogs about how to train efficiently.
3: Entertainment
Contents from this industry contribute to the way we think, whether it is music about a tragic event or a funny video that went viral. Content from this industry tends to have one of the highest engagement rate; there is a lot space for creativity. The most creative strategies will get the highest ROI.
Many industries need to acquire young talented students with a good knowledge in digital marketing, therefore here are many opportunities for everyone that has a strong connection with the field.