Career opportunities in Digital Marketing: SFSU Marketing
Digital Marketing refers to “promoting your business through digital channels such as search engines, websites, social media, email, and mobile apps.”
Technology is changing our society, our jobs and our lives. The Internet is used because it is faster and it delivers results on a huge scale. Distance does not matter anymore. The Internet has created a lot of choices for companies to grow their influence onto the web.
Traditional Marketing is changing into Digital marketing because it is faster and more efficient.
You can easily identify 5Ds of Digital Marketing:
- Devices : are used by consumers to connect with businesses (mobile phones, laptops, tablets..).
- Platforms: where connections occur through web services such as social networks.
- Media: “paid, owned and earned communications channels for reaching and engaging consumers. This includes channels such as advertising, email and messaging, search engines” (smart insights).
- Data: collected by businesses to offer customized solutions to their consumers.
- Technology: used for marketers to create interactive experiences with customers for example chat-bots, tools, and the internet of things.
Digital Marketing covers a wide range of marketing activities. The digital businesses has created the need for new skills and knowledge. And the demand is increasing.
There are a lot of new career paths taking place. Here, we list some examples:
- Online Content Developer
- Social Media Marketing
- Search Engine Optimization Specialist
- Business Analytics Specialist
- Brand Management
- Mobile Marketing Specialist
- Web Designer
- Professional Blogger
- Search Expert
- Email Marketer
How to get there? Start test your skills and work fiercely to increase your knowledge!
You can follow the Digital Marketing class at SFSU, take web seminars, and online classes. You can also start to grow your network. Taking part of the SFSU Marketing Expo for example, would be a good chance to learn something about this up and coming trend. Finally, you can start creating and promoting your own brand. This will help you showcase your digital marketing skills to possible employers.
The world is turning digital! Therefore, digital marketing is a good career choice for anyone that wants to exploit this impressive trend. In this career, the demand still exceeds the supply.